Things I Love About It:

1. It is specifically for Kids Yoga Teachers!
There is so much marketing advice out there, but you have to hunt and peck for information that applies to our industry. How wonderful to have a resource like this, just for us!

2. It is well organized.

There are clear sections relevant to any kids yoga instructor, regardless of how long you have been teaching. Traditional marketing (like flyers and business cards) as well as online and social media marketing are covered. She also explains that you are “marketing” just by connecting with your community and being your own fabulous you.

3. Each section has a Take Action box.
These boxes give specific ways to put the marketing ideas into work for your own teaching business. This is where the magic happens, when you take her ideas and use them to reflect on your own marketing.

4. It is written by a leader in the kids yoga industry.
Jodi has been teaching for years, and she has one of the most successful kids yoga businesses out there. How lucky that we can learn her secrets to success.

5. It compliments and reinforces the Biz of Kids Yoga (TBOKY) course that Jodi also provides.
I took TBOKY a year ago, and it is nice to have this guidebook as a refresher on the ideas shared in that course.

Price: $49.97

Purchase and more info here.

Things I Love About It:

This class was previously reviewed here.

In summary, I loved that it was based on the experience of a kids yoga teacher, well-organized, collaborative, convenient, and open-ended. It was like taking my business to a yoga class.

Price: $297

Don’t forget to enter the giveaway here for a chance to win either a “seat” in The Biz of Kids Yoga 8-week Online Course or The Marketing Guidebook for Kids Yoga Teachers by June 30th at 11:59 PM PST! Winners will also receive a copy of Imaginations 2.

Giveaway for TBOKY and an Imaginations Book

Win an exclusive "Seat" in The Biz of Kids Yoga 8-week Online Course.

Dates: FALL 2014

September 18th-November 13th (no class on October 16th)

September 18, 25

October 2, 9, 23, 30

November 6, 13

Sessions are 80 minutes: 10:00-11:20am PST

More info here:

Winner's “seat” is non-transferable. Prize has no cash value.

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Review

Earlier this summer, I enrolled in Jodi Komitor's The Biz of Kids Yoga Online Course, fondly called TBOKY.

Here is what it entailed:

8 weekly Online classes on Google Hangout
Weekly assignments and journaling
Connecting with a buddy

Here's what I loved:

Based on the experience of a kids yoga teacher

Jodi is a rockstar in the kids yoga world. She opened the first kids yoga studio, wrote a great book on kids yoga (The Idiot's Guide to Yoga with Kids), trains teachers, and teaches kids all over the world. Now she has started sharing her business insights, techniques, and stories in The Biz of Kids Yoga Online Course. Most business classes do not focus solely on a yoga business, no less on a kids yoga business. I found it helpful to hear from another kids yoga teacher exactly what worked and what didn't work in her business.

Well-organized

The course was well-organized with 8 modules of information. Each 80 minute class started with some sharing of our insights or questions from the previous week followed by new material, discussion, and assignments. The modules included:

Follow the Yellow Brick Road- Setting a Mindset for Success
Marketing
Beyond Kid's Classes (covered in 2 classes)
Create Community
Money Matters
Your Biz Online
Hit the Ground Running (A summary and self-evaluation)

Each module applied to both teachers just starting out and teachers that had been in business for years. We received an outline by email before each class for note-taking and assignments.

Collaborative

We all had a buddy to share with, as well as a Facebook group for sharing ideas and asking questions. With a small class size, the course felt intimate and conversational. I loved hearing what other teachers were doing, as well as hearing their struggles with some of the same things that challenge me.

Convenient

Who doesn't love a training that doesn't force you to leave your house? Using Google+ was relatively easy once I got the hang of it (get someone that is good with tech to help you if you need to work out any kinks). Using the cameras on our computers and the audio on our microphones made it feel more intimate and connected than a conference call. Also, the classes were recorded, so I could catch up after missing a class for a vacation.

Open-ended

The modules were very applicable to everything that is happening in my business right now. There were some aspects (ex: opening up a yoga studio) that I didn't need right now, but will be able to use in the future when the time comes. I can keep revisiting the material at any stage of my business. I envision cycling through my notes and the modules every six months or so to reevaluate my business and regroup if necessary.

Here's What I Learned:

This course was extremely helpful for me. I've been in business for over 10 years, and most of the time it has felt like I am flying by the seat of my pants. Through TBOKY, I have discovered and fine-tuned my niche of kids yoga with guided imagery. I now know that I don't have to be everything to everybody. The more focused I am with a niche, the more my business will grow. I also realized in the class that I have been very "loosey-goosey" with my marketing and business efforts, so I am now committing to daily, weekly, monthly, and yearly goals to keep me on track. I also realized that I have connected with hundreds of people over the years of teaching, but I have not been good at keeping in touch consistently. Now I am putting systems in place to consistently reach out to my community (that's you!).

If only this course had existed when I started out! I feel that TBOKY grounded me in my business and gave me the tools to decide which areas need my focus. It was like taking my business to a yoga class!